There are two sides to the reception of a mass audience. From a visitor perspective, there must be fluid and efficient movement between entrance and seat, enabling access all services (restaurants, bars shops), as well as controlled access to parking. From an organisational perspective, everything must be expertly controlled, including ticketing sporting events, ticketing access, headcounts, rectification of irregularities and management of entrance flows.
Fixed or mobile controls can be installed in any location and adapted to a wide audience. Immediate recognition of season ticket holders encourages customer loyalty. Specialised equipment, such as giant screens, improves the quality of reception on site and provides an alternative to the traditional ticket.